What sellers want most:

When it’s time to sell, homeowners want a partner who will offer simple processes to get the home ready for sale, advise on repairs or staging, and present their home with the highest quality marketing.

Many agents can do those things well.

But I believe there are more strategic elements to consider and discuss. Because you only get to launch the listing once.

The key is to have a systematic approach to pricing your home for success. But equally important, is to give you a clear understanding of the selling process and how we work together as a team to give you the best experience possible.

I offer an organized methodology that has been refined over hundreds of sales. The more you know about the process, the more relaxed you will be throughout the selling process:

• Thorough home condition audit and pricing analysis

• Review competing homes and determine optimal market timing

• Craft a unique story for your home and identify the target buyer

• Leverage your homes strengths with the highest quality marketing

• Activate the right media channels for your audience

• Encourage agents who have prospective buyers to write offers

• Negotiate to protect your interests once and offer arrives

Especially in a seller’s market, it is important to have the right representation. Yes, homes are selling fast all around town, but many sellers are not aware that they are not getting the full value from their home sale. This is where deep experience and market knowledge is key.

Tactical thinking when selling.

How to price it right.

Walk through the home with “buyer’s eyes”

Audit and tour the competing homes.

What could be refreshed or repaired for maximum return?

What holidays or festivals may interfere with the launch date?

What advertising channels will hit the target market?

What publications would buyers be reading?

Palm Springs Life

New York Times

LA Times

Wall Street Journal

Golf Digest

Forbes

Dwell

Fortune

Architectural Digest

Wired

Selling your home takes skills.

With each interaction, a skilled agent is helping prospective buyers, and their agents fall in love with your home. Whether in personal conversations, open house showings, or the highest quality marketing, your home needs to show at it’s best.